Ordinary Indians, More Than Business Elites, Sustain India’s Generosity
NB, News Briefings, February 2026 Vishal Arora NB, News Briefings, February 2026 Vishal Arora

Ordinary Indians, More Than Business Elites, Sustain India’s Generosity

A new study estimates that India’s household giving totals about 540 billion (54,000 crore) rupees a year across cash, in-kind support and volunteering, with about 68% of surveyed households reporting some form of giving. Read alongside evidence of highly concentrated corporate and wealthy donor philanthropy, the findings indicate that India’s culture of generosity is sustained in large measure by widespread participation among ordinary households.

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