AI is Changing How Indian Newsrooms Reach Audiences
NB, News Briefings, July 2026 Vishal Arora NB, News Briefings, July 2026 Vishal Arora

AI is Changing How Indian Newsrooms Reach Audiences

Artificial intelligence is changing how Indian newsrooms reach their audiences, and the way outlets handle that change will affect what news people see, how well they can trust it and whether independent journalism can survive on platforms it no longer controls. This came out at a panel discussion at the India launch of the Digital News Report 2026, an annual study of global news consumption by the Reuters Institute for the Study of Journalism at the University of Oxford.

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India’s Growing Creator Economy Is Changing Society for Better and Worse
NB, News Briefings, July 2026 Vishal Arora NB, News Briefings, July 2026 Vishal Arora

India’s Growing Creator Economy Is Changing Society for Better and Worse

Millions of Indians now create videos, podcasts, photographs and social media content for online audiences. A new study suggests that content creation is spreading to smaller cities, growing more professional and occupying an increasingly important place in young people's lives. This growth brings significant social benefits. It could also bring problems of mental health, misinformation and a culture increasingly driven by the pursuit of attention.

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Is India’s $1 Billion Push for Influencers a Political Strategy?
NB, News Briefings, March 2025 Vishal Arora NB, News Briefings, March 2025 Vishal Arora

Is India’s $1 Billion Push for Influencers a Political Strategy?

The Indian government’s decision to allocate $1 billion (about 8,300 crore rupees) to promote the influencer economy may not reflect just economic aspirations, but also potential political calculations. Does this initiative purely aim to expand India's digital economy, or could it subtly serve to extend ideological influence in the rapidly evolving landscape of social media?

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The Hidden Financial Perils of the Influencer Dream
Perspective, FC, Featured Commentary, Commentary, Dec24 Vishal Arora Perspective, FC, Featured Commentary, Commentary, Dec24 Vishal Arora

The Hidden Financial Perils of the Influencer Dream

In an era where social media stardom seems to promise instant wealth and fame, thousands of aspiring influencers are pouring their life savings into a vision that, for most, remains frustratingly out of reach. Behind the glossy facade of perfectly curated Instagram feeds and viral TikTok videos lies a sobering reality: the path to influencer success is often paved with serious financial troubles.

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