India’s Growing Creator Economy Is Changing Society for Better and Worse
NB, News Briefings, July 2026 Vishal Arora NB, News Briefings, July 2026 Vishal Arora

India’s Growing Creator Economy Is Changing Society for Better and Worse

Millions of Indians now create videos, podcasts, photographs and social media content for online audiences. A new study suggests that content creation is spreading to smaller cities, growing more professional and occupying an increasingly important place in young people's lives. This growth brings significant social benefits. It could also bring problems of mental health, misinformation and a culture increasingly driven by the pursuit of attention.

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Is India’s $1 Billion Push for Influencers a Political Strategy?
NB, News Briefings, March 2025 Vishal Arora NB, News Briefings, March 2025 Vishal Arora

Is India’s $1 Billion Push for Influencers a Political Strategy?

The Indian government’s decision to allocate $1 billion (about 8,300 crore rupees) to promote the influencer economy may not reflect just economic aspirations, but also potential political calculations. Does this initiative purely aim to expand India's digital economy, or could it subtly serve to extend ideological influence in the rapidly evolving landscape of social media?

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