Is India’s $1 Billion Push for Influencers a Political Strategy?
NB, News Briefings, March 2025 Vishal Arora NB, News Briefings, March 2025 Vishal Arora

Is India’s $1 Billion Push for Influencers a Political Strategy?

The Indian government’s decision to allocate $1 billion (about 8,300 crore rupees) to promote the influencer economy may not reflect just economic aspirations, but also potential political calculations. Does this initiative purely aim to expand India's digital economy, or could it subtly serve to extend ideological influence in the rapidly evolving landscape of social media?

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